Douyin is the hottest short video app right now.
The popularity of Douyin short video content application software,
Some Taobao products have also been greatly promoted, and its amazing ability to carry goods has created huge e-commerce dividends.
So how do you seize the dividend as an e-commerce seller?
1. Douyin: A successful short video platform
1. The status quo of Douyin
Douyin is a music creative short video social software that can shoot short videos. It is a community platform focusing on young music short videos. Users can select songs through this software, shoot short music videos, and form their own works.
1) Douyin is the most popular short video worldwide.
2) The number of monthly active users is up to 150 million, and the number of daily active users is up to 32 million
3) Users use the Douyin App for 76 minutes a day.
2. The commercial potential of Douyin
As the most popular short video in the world, Douyin brings huge traffic value.
Short video software can accurately place the content vertically and accurately deliver it to the user group, saving costs and improving efficiency.
The commercialization potential of Douyin is obvious, and short videos have excellent platform advantages and traffic advantages whether in terms of advertising placement or e-commerce.
3. Portraits of Douyin’s user population
1) Female advantage
The proportion of female users in Douyin short videos is significantly higher than that of male users, accounting for 66.4%.
2) Youth
Young users still account for a large proportion of Douyin short videos, with users under 19 accounting for 20%, and users under 24 accounting for 52.8%.
3) Lead the fashion trend
Douyin users are basically distributed in first- and second-tier developed cities. Fashion, fun, follow the trend, and love to follow the trend are the crowd tags for Douyin fans.
4) Have economic strength
Not only the level of education, but the income level of Douyin users is also high-end, with economic strength. Strong purchasing power and strong demand.
4. The advantages of Douyin’s success
1) 15-second short video, you can see the end at a glance
Video is a multiple stimulus of copywriting, vision, sound, and dynamics. It is easier to stimulate the user’s senses, trigger the user’s emotional resonance, and the time is short, and the end will be seen when basically opened.
2) Simple special effects and filter effects
The work that originally required professional post-production can now be done simply and rudely with Douyin, which reduces the difficulty of recording, increases video observability, and satisfies users’ sharing psychology.
3) Grassroots and present sense
Video recording on Douyin is the ordinary life of ordinary people. No matter whether you record it well or not, there will be audiences. People will be amazed and shared when you are exquisite. The rough recording will not be disliked, which has accumulated a lot of basic stability user.
2. Douyin: the new favorite of e-commerce
1. The early e-commerce of Douyin
It’s not uncommon for the title to add “Tik Tok Same Style” and “Tik Tok Artifact” to increase search traffic.
Through background search data analysis, the search index of Douyin-related products has been consistently high. No matter what type of product, the search volume of keywords related to Douyin is not low, because many users will Be interested in products related to its short video content, and then be guided to purchase.
And e-commerce sellers who are keenly aware of business opportunities will soon publish the corresponding products on Taobao and get benefits.
2. Douyin’s new monetization model
Now Douyin has a new shopping cart function. You can directly hang products in the corresponding scene in your work on the shopping cart under Douyin, and users can go directly to Taobao stores to purchase and place orders.
The perfect combination of the Douyin shopping cart and Taobao platform, the opening of live broadcast and product windows, solves the problem of users’ difficulty in finding products and purchasing products. The focus is on solving the problem of user trust. As long as Douyin players see something they like, it just happens. If you can buy it again, you will soon be able to achieve the goal of realizing sales.
3. Seize the dividend of Douyin
1. Direct official advertising
1) Open screen advertisement
The open-screen advertisement does not support any targeting conditions for the time being. It supports pure display and landing page jumping, setting up direct links, and jumping to the internal pages of the Douyin APP.
2) Douyin News Feed GD single page advertisement
It appears in the fourth place on the recommended channel of Douyin APP. Each advertisement is only shown once to each user. The same material can only be posted for a day at most, and various forms of the same material are not supported for repeated delivery.
3) Tik Tok Sticker
Brand-customized Douyin stickers can be downloaded and used by users in the sticker bar when shooting. It can motivate users to actively spread, and after sharing and spreading, trigger secondary use. At the same time, the user has a high acceptance when actively using it, and the interaction time is longer.
2. Cooperate with Internet celebrities
TikTok, as a current major traffic user, does have many opportunities and many monetization models.
Merchants give a certain amount of compensation to let influencers place advertisements in short videos. Generally, such advertisements are determined by the number of Douyin main followers and the amount of video playback.
With the emergence of Douyin’s new monetization model, cooperating with Internet celebrities is a good way to seize the dividend.
1) Find suitable Internet celebrities
You need to find a person who fits the product without being obtrusive.
2) Customize content or provide content
Douyin Masters conduct brand cooperative marketing through various clever ways such as video stickers, titled oral broadcasts, image endorsements, interactive stickers, launching challenges, etc., or by using business advertisements.
3) Native transmission
Leverage the influence and creative ability of Lida people to realize brand marketing content dissemination. After entering the recommended stream normally, it is spread natively on the Douyin site.
4) Second transmission
Video content can be used for other forms of secondary dissemination on other platforms.
5) Video retention
Cooperative videos can be kept under the Daren account for a period of time and continue to spread.
3. Merchants settle in and create
The most important thing for businesses entering Douyin to create is content and creativity.
You can create by yourself, accumulate resources, attract traffic, be safe and stable, and can develop continuously.
However, it is necessary to bear the corresponding risks and solve the problems of a small number of fans and insufficient communication.