Live streaming has almost become the standard configuration of Internet products.
In addition to Douyin, Kuaishou and Taobao, well-known Internet platforms such as Xiaohongshu, Weibo, WeChat, Mogujie, Pinduoduo, Watermelon Video, Baidu, Weidian, B Station, etc. are all experimenting with live marketing.
Everyone knows: this is a new opportunity.
If you don’t keep up, you will fall behind.
At the same time, the strong interactivity and real-time marketing of live broadcast have also become one of the strong channels for merchants to sell goods, attract traffic, and attract fans.
Beauty, clothing, jewelry, jade, food, and home department stores are the five most popular categories in the field of live delivery, and they have also become the first choice for companies, merchants, and professionals to bring goods.
Different categories have different live streaming skills.
1. Accumulate fans first, then do e-commerce live broadcast
First, through makeup sharing, skin care tutorials, grass planting videos, plot interpretations and other works (determining the account positioning in advance, including video format, personality characteristics, content planning, etc.), accurately attract a group of people interested in beauty and skin care. Fans.
After accumulating a certain fan base, you can start to drain the live stream through the personal homepage description and video preview to increase the popularity of the live stream. An account without a fan base not only has a weak sense of trust, but also the popularity of the live broadcast room will not be much higher.
Even if it is for the effect of live streaming, you can’t ignore the account operation.
2. Live trial in the live room to show the real effect
When carrying goods live, try the products in the live room, compare the before and after effects, and introduce the product experience in detail, and introduce the product usage method, component analysis, and main functions.
3. It varies from person to person, recommend targeted products
Each type of beauty is suitable for different groups of people and cannot be sold in general. It is necessary to recommend targeted products according to the skin type and needs of the fans to reduce the return rate.
4. Give out benefits to stimulate fans’ desire to buy
Increase the enthusiasm of fans to buy through methods such as 10% off the second item, set sales, gift marketing, flash sales, and coupons.
5. Show qualification certificates to enhance trust
Safety is particularly important for beauty products. Showing the qualifications of the products in the live broadcast can make fans feel at ease, increase trust and promote purchase.
6. Stay passionate and interact more than fans
During the live broadcast, it is necessary to maintain vitality, pay attention to comments, answer fans’ questions in a timely manner, and adjust the sales rhythm and sell products according to the feedback of fans.