Live streaming has almost become the standard configuration of Internet products.
In addition to Douyin, Kuaishou and Taobao, well-known Internet platforms such as Xiaohongshu, Weibo, WeChat, Mogujie, Pinduoduo, Watermelon Video, Baidu, Weidian, B Station, etc. are all experimenting with live marketing.
Everyone knows: this is a new opportunity.
If you don’t keep up, you will fall behind.
At the same time, the strong interactivity and real-time marketing of live broadcast have also become one of the strong channels for merchants to sell goods, attract traffic, and attract fans.
Beauty, clothing, jewelry, jade, food, and home department stores are the five most popular categories in the field of live delivery, and they have also become the first choice for companies, merchants, and professionals to bring goods.
Different categories have different live streaming skills.
1. Accumulate fans first, then do e-commerce live broadcast
In the early stage, short videos such as dressing tutorials, urban sitcoms, and single species of grass can be released to accumulate a group of fans. It’s best to interact and increase fans at the beginning of the live broadcast.
2. Choose products according to your needs, and have a good idea before live broadcast
Choose products according to time and fan preferences, and be familiar with the products in the live broadcast. For example, down jackets can be sold in winter, and fashionable low-priced clothing can be sold for student fans.
3. Advance notice, highlighting highlights on the cover
Before the live broadcast, choose good-looking and affordable products with short video previews. The cover of short video and live broadcast shows the most attractive products, and the title reflects live broadcast time and benefits.
4. Limited time and limited purchase, create tension
You don’t have to put all the products on the shelves at once, but can buy in a limited time and limited quantity to create a sense of tension. Replenishment can be made when sold out, and value-for-money benefits can also be provided through flash purchases and spikes.
For specific speech skills, please refer to Wei Ya, Sydney, or other live broadcasts in the same industry that are popular with clothing and goods.
5. Detailed explanation, provide size reference
The explanation needs to be full of passion, speed up the rhythm appropriately, and help fans understand the product through trying on, introducing materials, telling matching skills, and recommending sizes.
6. Multiple people can cooperate to extend the live broadcast appropriately
Arrange special personnel to tally, try on, and explain, and cooperate with each other to ensure that the live broadcast is smooth and not cold. The duration should be more than 1 hour, and the product and duration should be adjusted based on reviews.