Live streaming has almost become the standard configuration of Internet products.
In addition to Douyin, Kuaishou and Taobao, well-known Internet platforms such as Xiaohongshu, Weibo, WeChat, Mogujie, Pinduoduo, Watermelon Video, Baidu, Weidian, B Station, etc. are all experimenting with live marketing.
Everyone knows: this is a new opportunity.
If you don’t keep up, you will fall behind.
At the same time, the strong interactivity and real-time marketing of live broadcast have also become one of the strong channels for merchants to sell goods, attract traffic, and attract fans.
Beauty, clothing, jewelry, jade, food, and home department stores are the five most popular categories in the field of live delivery, and they have also become the first choice for companies, merchants, and professionals to bring goods.
Different categories have different live streaming skills.
1. Increase followers through non-e-commerce short video/live broadcast
First use interesting and useful non-e-commerce short videos or non-e-commerce live broadcasts to attract fans who are interested in and in need of jewelry and jade products.
You can use short video data analysis tools to find more peer accounts, and then analyze, disassemble, and imitate their hot videos to quickly accumulate accurate fans.
2. Stabilize the live broadcast period and cooperate with short video promotion
Stabilize the live broadcast time and cycle, as far as possible, each time more than 1 hour, you can send a preview live broadcast of the work 1-2 hours in advance, and then release the relevant short video on the spot after the live broadcast starts.
3. Stable live broadcast and warm-up time
Make full use of the functions of flash purchases, flash purchases, and coupons. You can also send red envelopes, benefits, and gifts to increase fans’ enthusiasm for interaction and desire to buy.
4. Arrange for the target group to try the product
In addition to displaying merchandise to sell, the attractiveness of live broadcast can be enhanced by means of jewelry making, raw material mining, jewelry matching skills, identification methods, and wholesale bargaining.
5. Organize marketing activities in the live broadcast room
Pay attention to fan comments, answer fan questions in time, and improve interaction by measuring product size, recommending models, and introducing products by price according to fan needs.