We all know that Taobao live broadcast is a very profitable industry. Many anchors and merchants have earned a lot of income because of live broadcasts. However, not everyone can do well in live broadcasts. If you want to make money through live broadcasts, you still need skills. . Below, let’s share some tips on cosmetics live streaming.
1. Strong interactive skills, good at interacting with users, triggering users’ likes, comments, and attention, and can attract users to watch for a long time. For example, Taobao anchors participate in a certain challenge, allowing users to lead the next plot, which can stimulate enthusiasm for comments;
2. Strong sense of substitution, Taobao anchors are good at designing live broadcast plots to make users resonate strongly;
3. Egg-style live broadcasts can surprise users, including welfare distribution, extraordinary challenges, etc.
Special reminder: Do not appear in Taobao live broadcast content
① If the content of pornography, gambling, drugs, smoking or drinking is found, immediately cancel the account of the master and reserve the right to pursue responsibility;
②Be sure not to display account information such as WeChat, QQ, etc., and immediately cancel the permission to publish videos when found;
③ It is not allowed to promote account information other than mobile Taobao in live broadcasts or videos, such as account information of third-party apps.
4. Lifestyle recommendation. Our live broadcast is to take the route of high-quality content. As a Taobao anchor, you can integrate products into your life and recommend it through your lifestyle. Rhubarb’s Taobao shop sells cosmetics, and her live broadcast content is lifestyle recommendations.
She arranged a daily schedule for herself, such as live broadcast at 6 o’clock in the morning, when to wash her face, when to go out with makeup, when to touch up, and when to remove makeup at night, from morning to night. All the products used are sold in her own home.
The advantage of this way of explaining to fans via live broadcast while using their own products is that they are more life-oriented and easy for fans to accept. Rhubarb said that frequent live broadcasts have just begun, and fans ask what new products are being used today. I want to place an order to buy and buy! This shows that if the live broadcast is done well, there will be a burst of money in minutes.
5. Attractive personality. If you feel that the live broadcast lifestyle is troublesome and takes a long time, then you can also use your personality charm to attract fans to buy. What is the so-called charisma?
For example, when I talk about papi sauce, what do you think of? There will definitely be different voices floating over, such as “fighter in amusing comparison”, “rogue-like reasoning”, “sentence poke heart”. .. Wait, why do you think of these words when you mention papi sauce, because this is the personality charm of papi sauce.
In fact, you have been transformed by the magical Papi sauce before you know it, and you gradually agree with what she said. This is the success of her personality charm.
As a Taobao anchor, it is to create a unique and attractive personality during the live broadcast. When fans agree with you and are attracted by your personality charm, the product you recommend has credibility, and fans believe you and will pay for it.
6. Community value binding. The operation of the fan economy of Taobao Live is not limited to the live broadcast platform. It can also attract fans to our community, allowing fans to bind with our community value.
Broadcasters who know a little about operation can divert their precise fans outside of the live broadcast platform and establish a fan community. They can run their own community while broadcasting live, and share the community’s values with fans, thereby gaining fans’ recognition.
A community is to gather people with the same interests and hobbies together, so a community is like a home. It is difficult to sell goods to strangers, but not difficult to sell to your own community family members? If your fan community runs well, Virtually you have an additional channel for selling goods outside the live broadcast platform, and sales will naturally increase.
7. Hormonal seduction. Everyone knows the principle of repulsing the same sex and attracting the opposite sex. If the Taobao anchors are in good condition and they sell goods of the opposite sex, this method will be tried and tested. What is the reason?
is nothing more than human body hormones. If you use this method, you need to pay attention not to vulgar links. You can attract fans through changes in makeup, clothing, and language styles during the live broadcast, but do not exceed Taobao’s live broadcast rules.
No matter what your live broadcast content is, you must stay away from vulgarity without touching Taobao’s rules. Only healthy live broadcast content can go a long way.
I can’t eat hot tofu in anxious manner. Don’t read the crackling sales experience at the beginning of the live broadcast. Keep fans first to convert it into volume, but don’t deviate from the direction. Our ultimate goal of creating high-quality live content is to sell goods.
