In 2020, the domestic job market is undergoing distinct structural changes. According to statistics from the Ministry of Education, the total number of Internet and e-commerce jobs in 2020 has soared, 129,917 more than in 2019.
A report from a third-party organization also shows that from January 1 to June 15 this year, the demand for recruitment in the live broadcast industry increased by approximately 134.5 percent year-on-year.
In the past ten years, the PC e-commerce era and the mobile Internet graphic era have promoted changes in the employment structure, which has allowed the continuous expansion of professional groups that rely on online.
Nowadays, the digital integration of live webcasting and various industries has driven a new wave of migration of employment structure and forms of employment, and has become a huge reservoir for absorbing new employment, flexible employment and assisted employment in the primary, secondary and tertiary industries.
On the evening of July 16, the belated CCTV 3.15 party exposed a lot of unscrupulous behaviors of “black-hearted enterprises” that harmed the rights of consumers, but it rarely took more than 1 minute to encourage live delivery of goods.
“According to the trend of networking, digitization and intelligence, live broadcast brings goods to start consumption potential and create more consumption experience.” The host of the 3.15 evening party commented. This surprised many people.
One of the backgrounds of the 3.15 party affirming but not denying the live broadcast is that the National Development and Reform Commission and other 13 departments recently issued the “Opinions on Supporting the Healthy Development of New Business Types and New Models, Starting the Consumer Market and Driving Employment Expansion”, stating that it is necessary to “support webcasting” And other diversified independent employment.
There is no doubt that due to the impact of the epidemic, the employment pressure in 2020 will be more severe than in previous years, but it is not without solutions.
On July 16, Liu Aihua, a spokesperson for the National Bureau of Statistics, said that 5.64 million people were newly employed in cities and towns across the country in the first half of the year, completing 62.7% of the annual target. In June, the nationwide surveyed unemployment rate in cities and towns was 5.7%, a decrease of 0.2% from May. The employment situation is stable and improving.
The reason is that since the epidemic, new formats such as live webcasts have played a very important role in promoting the resumption of work and production and industry recovery, as well as the flexible employment of employees.
The leading live e-commerce platforms, including Kuaishou and Taobao Live, have introduced policies such as “quick resumption of work” to help merchants and individuals quickly resume business and obtain income.
Taobao and Tmall’s huge system needless to say. The data disclosed by Kuaishou alone shows that over 25 million people have earned income in Kuaishou in the past year, and a large proportion of them are live webcasts.
New jobs spawned by live broadcast
If the unemployment rate is like the peak of the economic metabolism wave, then new business forms and new occupations are new and expanding reservoirs.
At the end of 2019, data from the fourth national economic census showed that the domestic secondary and tertiary industries employ about 380 million people, and there are more than 300 million employees, some of which are self-employed employees and some of them are rural employees.
A major change in China’s employment in the past ten years is that the number of employees in the manufacturing industry is decreasing, and the tertiary industry is absorbing more and more jobs. Among them, among the employees of self-employed households, the top three industries are: wholesale and retail industry 64.432 million, accounting for 43.2%; accommodation and catering industry 22.353 million, accounting for 15.0%.
In the new crown pneumonia epidemic that has lasted for more than half a year, wholesale and retail, accommodation and catering, plus entertainment, are precisely the industries that are most affected. The pressure of consumption and employment in these industries will be further transmitted to upstream manufacturing companies.
Live broadcast has become a typical carrier of “contactless business” in special circumstances. A 4S store has settled on platforms such as Kuaishou and connected users through live broadcast; offline stores have also been opened online and offline, live broadcast + go to the store to get more Customers, even direct sales; rural farmers whose products are unsalable, sell special products and agricultural products to cities through live broadcast, which increases their income; countless young people in first- and second-tier cities have started their first entrepreneurship with the help of short video + live broadcast.
According to the data disclosed by Kuaishou, as of February this year, they have helped 500,000 offline merchants to restore their business. To this day, this data will undoubtedly be even greater, and it is driving millions of jobs.
Different from the manufacturing industry and offline service industry, the new format of live e-commerce is 1-2 anchors at the front desk to promote products, and anchors with strong ability to carry goods such as Simba and Via can sell hundreds of millions, or even ten. Several hundred million, small anchors can sell hundreds of thousands every day.
But in fact, this is by no means a performance achieved by a few people. Wei Ya is at the front desk alone, and there are more than 500 people in the quality inspection team, supply chain selection team, and customer service team in the background. Simba is even more exaggerated. His team has more than 2,000 people, and many of them are in positions that you may not have heard of.
Industry insiders said that an ordinary live broadcast of goods should be completed by at least 3-4 people on the spot. One anchor is responsible for displaying products and communicating and interacting; one is responsible for on-site inventory statistics; one is responsible for customer service to ensure every order Experience; another person is responsible for shipping.
Many teams that do live clothing e-commerce, sell hundreds, thousands or even tens of thousands of products in each sale, and selection and delivery require multiple people to support. From anchors to MCN agencies, from live broadcast bases to industrial belts, from factories to express delivery, countless jobs are being developed around the new ecology of live broadcast e-commerce.
Today, with the highly developed mobile Internet, many normalized positions for highway toll collectors and subway conductors are becoming fewer and fewer, but the positions based on new formats and new models of live broadcasting are constantly expanding and increasing.
On July 6, the Ministry of Human Resources and Social Security, the State Administration of Market Supervision, and the National Bureau of Statistics officially released 9 new career information including Internet marketers. The job category of “live-streaming salesmen” was also added under the Internet marketer profession.
The rise of live e-commerce, as well as the business opportunities and job opportunities it brings, are making people in third- and fourth-tier cities embrace “innovation and entrepreneurship” for the first time.
The All-China Women’s Federation’s “Women’s WeChat Homes” in various places have delivered help to women’s groups to the grass-roots communities. The important carrier is live broadcast. Thousands of “Women’s Homes” in various places have led more and more women to realize live broadcasts through training. Reemployment.
Data from Kuaishou shows that works involving short video creation, live broadcast teaching, and e-commerce skills are played on an average of more than 100 million daily. A total of millions of people have learned these “new vocational education” courses and embraced this new format. The male to female ratio is 6:4.
Nowadays, short video + live broadcast platforms are not only reconstructing information distribution and acquisition methods, but also reconstructing the way users connect with businesses, and even the employment structure. In the context of a major epidemic, making good use of the new business model and new model of webcasting is the general trend of economic development and alleviation of employment.
It is worth mentioning that compared to the Taobao live broadcast head ecology, the short video + live broadcast platform represented by Kuaishou believes in and implements inclusive values, giving more ordinary people and ordinary businesses opportunities, and is useful for accommodating and achieving more employment. crucial.
New business format spawned by live broadcast
The development of information technology and mobile Internet has revolutionized people’s information acquisition methods, entertainment methods and consumption methods, and they are changing society in two ways.
One is the Industrial Internet, and information technology has enabled all walks of life to become intelligent and digital. Traditional manufacturing and business forms that have encountered huge challenges will have the opportunity to improve operational efficiency and business efficiency through integration with new formats such as live broadcasts, and will not continue to decline.
The digital upgrade of traditional industries, especially the in-depth integration with short video and live broadcast, will inject new vitality into all industries, thereby continuously expanding the scale of organization and employment.
A typical example is Gree Electric. This company with first-class technology and products is experiencing new challenges in pipelines and inventory. Dong Mingzhu is accelerating the use of live broadcast and other online methods to reconstruct the company’s sales system and user connection methods. Make it more digital and intelligent. Its live broadcast sales in Kuaishou exceeded 300 million, and behind this are many changes in the company’s sales model and system.
Webcast has entered the era of mobile live broadcast from the PC era. It is moving out of the entertainment attribute and is closely integrated with all walks of life. It is not only interesting but also useful, and has become the entrance for traditional enterprises to embrace the digital economy.
New Oriental founder Yu Minhong, New Hope founder Liu Yonghao, Ctrip Chairman Liang Jianzhang…and so on. A series of entrepreneurs took the lead in live broadcast and goods, not because of the lack of these sales, but to use their own actions to promote enterprises to embrace new formats and digitalization .
This is also the proper meaning of the 13 departments to encourage the use of new business formats to start the consumer market. Initiating consumption, continuous growth of enterprises, and continuous economic development are the ultimate means to solve the employment problem.
It is undeniable that there are still many problems in the live broadcast industry. Data problems, live broadcast styles, and the quality of the anchors are uneven, but this still cannot conceal its huge positive value. It is not only a reservoir of employment, but also promotes the digital transformation of various industries in the future.
Information technology and mobile Internet are changing. The second direction that brings changes in depth is empowerment for ordinary people. This is especially obvious after entering the era of video and digital economy.
Short videos and live broadcasts allow more ordinary people to get rid of the organization to a certain extent, with their talents and skills to have fans and earn income, so that individuals even in third- and fourth-tier cities have the opportunity to be seen and change themselves fate.
Since the rise of social media, platforms such as Weibo, WeChat, and Kuaishou have made the connection between businesses and individuals more precise, enabling individuals to be unprecedentedly empowered, which is also the basis for flexible employment.
It is not difficult to imagine that in the future there will be more freelancers and more flexible employees who will use the power of short videos and live broadcasts to stay connected and interact with the society, and have their own income and career. This is the value brought by the accident of the new crown pneumonia epidemic. , It is a manifestation of social progress.