The live broadcast is a show that needs to bring a complete sensory enjoyment to the audience. New anchors often watch
The overall situation, but the control of the details is inadequate, but the difference is always after the accumulation of details, which determines the success or failure of the anchor.
Mr. Xuetang will talk to you today about the small details that are easy to overlook in the live broadcast. Compared with the big anchors, which details are the new anchors not doing enough?
1. Pay attention to the value and trend of fan gifting
In the novice anchor stage, what you have to do is not only attract fans, but also cultivate the awareness of attracting gold.
According to the value of the gift, you should pay attention to the key objects. Some viewers give gifts of hundreds of yuan at a time. At this time, you should pay attention to them as soon as possible. In this way, the generous audience is most likely to be a hidden local fan.
Each platform has its own gift value standard. Whether you are a new anchor or an old anchor, you must keep in mind the platform rules and gift value of your live broadcast. You have to remember which fans have given you gifts that have increased in value over a period of time. These are likely to be your iron fans.
2. Understand the fan level but not treat it differently
Some anchors are extremely enthusiastic when they see high-level audiences.
You know that advanced players are also developed from small fans bit by bit. You are not sure whether the small fans who come to your room today will become the top of your list.
In addition, high-level players generally have a fixed anchor, unless you have a strong charm to keep them. The anchor should discover more trumpets, communicate with them more, and strive to train them into fans, and even build hardcore fans.
When you usually see that the trumpet player’s gift is close to a certain value, you can consider playing with such a potential trumpet.
Home management. Tell them before going to the management: Thank you for your gift, I sincerely hope you can stay, come to see me during my live broadcast, and accompany me! I don’t need you to give me gifts, as long as you can come to my room to chat with me when you are free!
When such a small player is treated with such privileges, he can immediately feel the sense of existence, pride, and responsibility in his heart, and staying is the only choice.
3. Build a big family with a sense of belonging
The anchor often has this kind of confusion. Why is the atmosphere in my live room hot, and I chat with fans in full swing, but no one brushes gifts?
The problem here is that the anchor did not think clearly, why did the fans give you gifts? Fans who are only happy with chat pictures can hardly arouse the desire to consume. On the contrary, they are fans who brush gifts for you every time they watch the live broadcast. This means that he has a deep sense of belonging to you. He wants to accompany you and hope you become Even better, the realization of your life value also contains a part of his glory, holding you to an infinite height, as if you have also enlarged yourself; helping you realize your dreams, as if his value has also been realized.
Such fans will definitely be your strong backing. The only thing the anchor can do is treat them sincerely.
Treat them as friends with your heart. He is sick, tired, and in a bad mood. Care about him a lot and pay attention to their state. After a long time, you will naturally feel your sincerity and make him and you feel happy together. True and real.
Almost every major anchor needs to have his own “family.” Those fans who often come to watch your live broadcast, at least you have to give others a nickname, “Welcome to our family xxx” “Our family xxx is here again?”
These details can make him more of a sense of belonging, instead of calling his name coldly.
It is best to remember the preferences and personal information of each of your fans, so that every time he visits you, in addition to “welcome xxx”, you can also enthusiastically greet him on topics related to him. For example “you
Don’t you need to take a driver’s license test today? “”You came back from dinner?”
4. maximize the use of product features
If a worker wants to do his job well, he must first sharpen his tools. Familiar with the platform tools, to maximize their effectiveness, can create better results. For example, making offline videos. Record every day’s live broadcast process and make it “off
“Online video” is played when it is not live, and fans are watching these small videos of you while waiting for you to start broadcasting.
It is a kind of dessert before the broadcast. It will also prevent those audiences who come here from flying out, and it will be easier to stay after they have a basic understanding of you.
Then there is the sharing function of the live broadcast room. The anchor should cultivate his own sharing habit, and the live broadcast link should be exposed on various social platforms, so as to maximize the absorption of fans from all walks of life. At the same time, you must also mobilize your fans to help yourself promote and share. Why are the live broadcast rooms of popular anchors always lively? Because they not only have rich live broadcast experience, but also have the best tourist resources, it all depends on her live broadcast room can be seen by the most people.