On the evening of March 8th, the fashion blogger “Mr. Xu at the end of the night” opened the Queen’s Day Taobao live broadcast. It is reported that the number of viewers in the live broadcast room that night reached 887,800, the total guided turnover was 10.23 million, and the sales volume exceeded 91,000 orders. More than 10 million, one of the Japanese Internet celebrities has more than 14,000 transactions. “Mr. Xu in the middle of the night” also made it to the top 3 of Taobao live broadcasts.
This is the second time Teacher Xu has entered the Taobao live broadcast room. On January 8 this year, Mr. Xu started Taobao live broadcast debut, and finally brought 4.06 million goods. Before testing the live broadcast, Mr. Xu was already a head beauty blogger with millions of fans. There are a large number of followers on various platforms such as Weibo, WeChat, Xiaohongshu, and Douyin.
In 2014, the lucky teacher Xu caught up with the first batch of public account bonuses from the media. She received the first 100,000+ post on her public account “Late Night Fat”. At that time, her updated content was still based on female emotions. the Lord. Before the dividends were exhausted, Mr. Xu chose to transform to the vertical field he likes-fashion beauty.
Nowadays, the post-transformation “Late Night Hair” has a reading volume of 100,000+, and it goes out of the circle from time to time, visiting Li Jiaqi, asking the famous fashionista Mao Geping to change makeup, and posting “Happy Camp”…Secondly, the beauty she hatched The accounts “Grow Grass in the Middle of the Night”, “Make-up Little Rabbit”, and “OtherFashion” are also well-known.
Nowadays, the prospects for live streaming sales are very good. More and more bloggers and celebrities turn to the live streaming field. After Mr. Xu, who will be the next person to make waves in the live streaming industry?